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Theo Armour's avatar

Occasionally: surprised by an ad to something I have recently talked about

Frequently: Laugh at ads that appear to have mis-read my sex, income group, politics and more

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Amaurea's avatar

Aren't "opt-in" and "opt-out" used with the opposite of the normal meaning here? Normally "opt-in" means that you're not part of it by default, you have to make an active choice to be included. And "opt-out" means that you're included unless you specifically choose not to be. Example of backwards use in the text: "Prior to ATT, every app by default had access to your advertising ID, i.e. it was opt-in by default. This meant you could easily be tracked across apps, and therefore shown effective behavioral ads."

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