This provides an interesting case study in how digital platforms can leverage their captive user bases and data to open up secondary revenue streams. Advertising essentially creates incremental high-margin revenue on top of the core business. For Uber, it subsidizes and supports their lower-margin rides and delivery operations
This provides an interesting case study in how digital platforms can leverage their captive user bases and data to open up secondary revenue streams. Advertising essentially creates incremental high-margin revenue on top of the core business. For Uber, it subsidizes and supports their lower-margin rides and delivery operations
Couldn't agree more, thanks Sid.